SEO blog posts
Articles from 800 to 2,500 words built on keyword research, search intent and the questions real customers ask.
White label content writing · for agencies
White label content writing that sounds like your client, not a template.
Blogs, service pages, location pages and briefs from experienced writers. Every piece is edited, fact-checked and optimised before it reaches your inbox, with no mention of us anywhere.
We quietly handle → SEO blog posts
Unbranded deliverables
NDA on day one
30-day rolling terms
Sent as Your Agency
whitelabel
Your Agency
Articles published16 ▲ on plan
Blog clicks7,420 ▲ 164%
Avg. time on page3.4m ▲ 1.2m
how much does a new roof cost#38#3
invisalign vs braces#51#5
best time to sell a house#29#2
Illustrative sample report
🔒 Zero vendor branding
Quick answer
What is white label content writing?
White label content writing is a service where a writing team produces articles and web copy that an agency delivers to its clients as its own work. The writers follow the client's tone, the agency's brief and SEO requirements, and hand over unbranded, publish-ready content with no author credit.
What we deliver
Everything in a white label content writing retainer.
Six deliverables, each finished to the standard you would sign off yourself, and sent to you with no trace of us.
Service and landing pages
Conversion-focused page copy with clear structure, proof points and calls to action.
Location pages
Unique local pages that mention real landmarks, service details and local proof, not swapped city names.
Content briefs
Briefs with target keyword, outline, questions to answer, internal links and competitor gaps, for writers on your own team.
Content refreshes
Updates to older posts that have lost rankings, with new sections, fresh data and improved titles.
Editing and fact-checking
Every piece gets an editor pass, a plagiarism check and source checks for any statistic.
How it works
From brief to branded report in four steps.
Your client talks to you at every step. We work behind your brand and your inbox.
01
Voice brief
You share the client's tone, audience and examples. We save a style guide for that client.
02
Topics and briefs
We suggest topics from keyword research, or you send titles. Every piece starts with a brief.
03
Write and edit
A specialist writer drafts, then an editor checks structure, facts, tone and SEO.
04
Unbranded delivery
You receive a Google Doc or HTML with meta title, description and image suggestions, ready to publish.
Behind the label
What your client sees. What we quietly do.
A clean line between your brand and our team, so you own the relationship and the margin.
Your client sees Your brand
- Articles that match their brand voice
- A content calendar with your agency name on it
- Blog traffic growing month on month
- Quick, easy revisions
We handle Invisible
- Keyword and topic research
- Briefs, drafting and editing
- Plagiarism and fact checks
- Meta titles and descriptions
Wholesale for agencies
White label content writing, packaged so you keep the margin.
We quote a fixed wholesale rate per client based on scope. You set the retail price and bill your client directly.
Get a wholesale quote →- Keyword research and brief
- Experienced niche writer
- Editor review and fact check
- Meta title and description
- Two free revision rounds
Questions agencies ask
White label content writing, explained.
Straight answers about how our white label content writing service works for agencies. Anything else, ask us on a call.
Book a call →Is the content written by people or AI?
Our writers may use AI tools for research, but every piece is written, edited and fact-checked by people. We do not deliver raw AI output.
Who owns the content?
Your agency and client own it once paid for. We never publish it elsewhere or claim credit.
Can you write in US, UK or Australian English?
Yes. We set the spelling and style for each client in their style guide.
Do you publish to the CMS?
Yes, as an option. We can format and publish directly in WordPress, Shopify or Webflow with images and internal links.
What if my client wants changes?
Two rounds of revisions are included. Most pieces need one small round or none.
Pairs well with
Add these to the same retainer.
Partners who bundle services keep clients longer. All of these run through the same account manager and report. See all white label services.
AI searchWhite label GEO & AEOEntity work, schema, answer-first content and brand mentions that help your clients get cited in ChatGPT, Google AI Overviews, Perplexity and Gemini.Explore →SEOWhite label link buildingManual outreach on real websites with real traffic.Explore →SEOWhite label local SEOWe manage Google Business Profiles, citations, local pages and review strategy for your clients.Explore →Paid, social & emailWhite label email marketing & automationWelcome, abandoned cart and win-back flows, weekly campaigns and templates in Klaviyo, Mailchimp or HubSpot.Explore →
Resell white label content writing under your own brand.
Tell us about your agency. We will send a wholesale quote, a sample branded report and a free audit for one of your clients.
✉ partners@whitelabel-seoservices.com
🌏 Serving agencies in the USA, UK, Australia, Canada & India