Core automation flows
Welcome, browse abandonment, abandoned cart, post-purchase and win-back flows, written and designed.
White label email marketing & automation · for agencies
White label email marketing that earns revenue while your clients sleep.
Welcome, abandoned cart and win-back flows, weekly campaigns and templates in Klaviyo, Mailchimp or HubSpot. You present the revenue, we build the machine.
We quietly handle → Klaviyo flows
Unbranded deliverables
NDA on day one
30-day rolling terms
Sent as Your Agency
whitelabel
Your Agency
Email revenue$21,400 ▲ 89%
Flow revenue share46% ▲ 19 pts
Open rate44% ▲ 12 pts
Abandoned cart recovery3%11%
Click rate1.1%3.4%
Spam complaint rate0.40%0.05%
Illustrative sample report
🔒 Zero vendor branding
Quick answer
What is white label email marketing?
White label email marketing is email strategy, design and automation built by a specialist team for an agency's clients and resold under the agency's brand. It covers automated flows, campaigns, templates, list growth and deliverability, with reports that show email revenue.
What we deliver
Everything in a white label email marketing & automation retainer.
Six deliverables, each finished to the standard you would sign off yourself, and sent to you with no trace of us.
Weekly or monthly campaigns
Campaign planning, copy, design and send, with A/B tests on subject lines and offers.
Email templates
Responsive, on-brand templates built in the client's platform and tested across major inboxes.
List growth
Pop-ups, lead magnets and sign-up forms that grow the list without hurting the site experience.
Deliverability set-up
SPF, DKIM and DMARC checks, warm-up plans and list hygiene rules.
Revenue reporting
Flow and campaign revenue, open and click rates in a branded monthly report.
How it works
From brief to branded report in four steps.
Your client talks to you at every step. We work behind your brand and your inbox.
01
Account audit
We review the platform, list health, flows and past campaign results.
02
Flow build
Core flows are built first, because they earn revenue every day.
03
Campaign rhythm
We run the campaign calendar and test one variable at a time.
04
Report
You get a branded report showing email revenue and next steps.
Behind the label
What your client sees. What we quietly do.
A clean line between your brand and our team, so you own the relationship and the margin.
Your client sees Your brand
- Email revenue in a report with your logo
- New flows live within a few weeks
- Campaigns that look on-brand
- A healthier list and fewer spam complaints
We handle Invisible
- Flow strategy and build
- Copywriting and design
- Testing and list hygiene
- Deliverability monitoring
Wholesale for agencies
White label email marketing & automation, packaged so you keep the margin.
We quote a fixed wholesale rate per client based on scope. You set the retail price and bill your client directly.
Get a wholesale quote →- Up to 4 automation flows (first 2 months)
- 4 campaigns per month
- Template design in their platform
- Deliverability checks
- Branded revenue report
Questions agencies ask
White label email marketing & automation, explained.
Straight answers about how our white label email marketing & automation service works for agencies. Anything else, ask us on a call.
Book a call →Which email platforms do you use?
Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo and Shopify Email.
Do you write the email copy?
Yes. Our copywriters write every email in the client's tone, and you approve before anything is sent.
Can you help with deliverability problems?
Yes. We check authentication, sending patterns and list quality, then build a recovery plan.
Is this only for ecommerce?
No. We build lead nurture and onboarding sequences for service businesses and B2B clients too.
Who owns the list and the account?
Your client owns both. We work as users on their account.
Pairs well with
Add these to the same retainer.
Partners who bundle services keep clients longer. All of these run through the same account manager and report. See all white label services.
Web & conversionWhite label conversion rate optimisationAnalytics audits, heatmaps, user recordings and A/B tests on landing pages and checkouts.Explore →SEOWhite label ecommerce SEOCategory pages, product pages, faceted navigation and structured data for Shopify, WooCommerce and Magento.Explore →Paid, social & emailWhite label social media marketingContent calendars, post design, scheduling, community management and paid social on Meta, LinkedIn and TikTok.Explore →Content & designWhite label content writingBlogs, service pages, location pages and briefs from experienced writers.Explore →
Resell white label email marketing & automation under your own brand.
Tell us about your agency. We will send a wholesale quote, a sample branded report and a free audit for one of your clients.
✉ partners@whitelabel-seoservices.com
🌏 Serving agencies in the USA, UK, Australia, Canada & India