Campaign ideation
Story ideas built around data your client owns, surveys or public data, tested against what journalists cover.
White label digital PR · for agencies
White label digital PR that earns coverage, links and AI mentions.
Data-led campaigns, expert commentary and newsjacking that land your clients in real publications. Coverage reports go out with your logo on them.
We quietly handle → data campaigns
Unbranded deliverables
NDA on day one
30-day rolling terms
Sent as Your Agency
whitelabel
Your Agency
Pieces of coverage27 ▲ campaign
Links from news sites19 ▲ 19
Median DR of coverage71 high
Referring domains (DR 60+)423
Branded searches / mo8801,940
AI assistant mentions19
Illustrative sample report
🔒 Zero vendor branding
Quick answer
What is white label digital PR?
White label digital PR is online public relations work, such as data stories and expert commentary, carried out by a specialist team to earn press coverage and links for an agency's clients. The agency resells the campaigns and coverage reports under its own brand.
What we deliver
Everything in a white label digital PR retainer.
Six deliverables, each finished to the standard you would sign off yourself, and sent to you with no trace of us.
Data research and design
Analysis, charts and a press page that journalists can use and link to.
Expert commentary
Fast responses to journalist requests with quotes from your client's experts.
Newsjacking
Timely comment on breaking stories in your client's industry.
Journalist outreach
Personal pitches to relevant writers at national, trade and regional outlets.
Coverage reporting
A branded report of every mention, link, publication and reach estimate.
How it works
From brief to branded report in four steps.
Your client talks to you at every step. We work behind your brand and your inbox.
01
Ideas
We pitch three campaign ideas to you, ready to present to the client as your own.
02
Build
Data, copy and visuals are produced and signed off by the client through you.
03
Outreach
Our PR team pitches journalists over two to four weeks.
04
Report
Coverage and links are logged in a branded report as they land.
Behind the label
What your client sees. What we quietly do.
A clean line between your brand and our team, so you own the relationship and the margin.
Your client sees Your brand
- Their brand in real publications
- A coverage report with your logo
- Links from news and trade sites
- Better visibility in AI answers
We handle Invisible
- Ideation and data research
- Press release writing
- Journalist pitching and follow-up
- Coverage tracking
Wholesale for agencies
White label digital PR, packaged so you keep the margin.
We quote a fixed wholesale rate per client based on scope. You set the retail price and bill your client directly.
Get a wholesale quote →- Three campaign ideas to choose from
- Data research and press assets
- Outreach to relevant journalists
- Expert commentary requests for 30 days
- Branded coverage report
Questions agencies ask
White label digital PR, explained.
Straight answers about how our white label digital PR service works for agencies. Anything else, ask us on a call.
Book a call →Do you guarantee coverage?
We cannot guarantee what journalists publish. We share our targets up front and, if a campaign gets no coverage, we run a second idea at no charge.
How is digital PR different from link building?
Link building places links through outreach to site owners. Digital PR earns coverage from journalists by giving them a story, which usually brings stronger links and brand mentions.
How long is a campaign?
Six to eight weeks from idea sign-off to the end of outreach.
Which countries do you pitch to?
The US, UK, Australia, Canada, Ireland and India, in English.
Does digital PR help with AI search?
Yes. AI assistants often cite news and industry publications, so coverage there can increase mentions in AI answers.
Pairs well with
Add these to the same retainer.
Partners who bundle services keep clients longer. All of these run through the same account manager and report. See all white label services.
SEOWhite label link buildingManual outreach on real websites with real traffic.Explore →AI searchWhite label GEO & AEOEntity work, schema, answer-first content and brand mentions that help your clients get cited in ChatGPT, Google AI Overviews, Perplexity and Gemini.Explore →PR & reputationWhite label reputation managementReview generation, review responses, brand monitoring and search result improvement.Explore →Content & designWhite label content writingBlogs, service pages, location pages and briefs from experienced writers.Explore →
Resell white label digital PR under your own brand.
Tell us about your agency. We will send a wholesale quote, a sample branded report and a free audit for one of your clients.
✉ partners@whitelabel-seoservices.com
🌏 Serving agencies in the USA, UK, Australia, Canada & India