Account audit and rebuild
Structure, match types, negatives, bidding and tracking reviewed, then rebuilt where it wastes budget.
White label PPC management · for agencies
White label PPC management that lowers your clients' cost per lead.
Google Ads, Microsoft Ads and Local Services Ads built and managed by certified specialists. Your clients see your dashboard, your call notes and your results.
We quietly handle → Google Ads
Unbranded deliverables
NDA on day one
30-day rolling terms
Sent as Your Agency
whitelabel
Your Agency
Leads this month286 ▲ 74%
Cost per lead$38 ▼ 41%
Conversion rate9.6% ▲ 3.8 pts
Cost per lead$64$38
Search impression share31%67%
Wasted spend22%6%
Illustrative sample report
🔒 Zero vendor branding
Quick answer
What is white label PPC management?
White label PPC management is paid search management carried out by a specialist team and resold by an agency under its own brand. The team builds and optimises campaigns in the client's ad accounts, and the agency presents the dashboards, reports and strategy as its own.
What we deliver
Everything in a white label PPC management retainer.
Six deliverables, each finished to the standard you would sign off yourself, and sent to you with no trace of us.
Conversion tracking
GA4, Google Tag Manager, call tracking and offline conversion imports set up so bidding learns from real leads.
Search and Performance Max
Campaigns built around intent, with asset groups and audience signals set up properly.
Shopping campaigns
Feed optimisation and product segmentation for ecommerce clients.
Weekly optimisation
Search term mining, bid and budget changes, ad tests and negative keyword updates every week.
Branded dashboards
Looker Studio dashboards on your domain, with your logo and colours, updated daily.
How it works
From brief to branded report in four steps.
Your client talks to you at every step. We work behind your brand and your inbox.
01
Audit
We review the account and tracking and share a branded audit you can use in the sales process.
02
Build
Campaigns, tracking and landing page recommendations go live within ten working days.
03
Optimise
Weekly optimisation with a change log you can share with the client.
04
Report
Monthly branded reports and a call script for your account manager.
Behind the label
What your client sees. What we quietly do.
A clean line between your brand and our team, so you own the relationship and the margin.
Your client sees Your brand
- A live dashboard with your agency branding
- Lower cost per lead month on month
- Clear call notes from your team
- Campaigns in their own ad account
We handle Invisible
- Campaign builds and restructures
- Tracking and conversion imports
- Weekly bid, budget and ad tests
- Search term mining and negatives
Wholesale for agencies
White label PPC management, packaged so you keep the margin.
We quote a fixed wholesale rate per client based on scope. You set the retail price and bill your client directly.
Get a wholesale quote →- Google Ads, Microsoft Ads or LSA management
- Conversion tracking setup
- Weekly optimisation and change log
- Branded Looker Studio dashboard
- Monthly strategy notes for your team
Questions agencies ask
White label PPC management, explained.
Straight answers about how our white label PPC management service works for agencies. Anything else, ask us on a call.
Book a call →Whose ad account do you use?
Campaigns run in your client's own account, or your agency's MCC. We join as users, and your client keeps full ownership of the data.
Is there a minimum ad spend?
We recommend enough monthly ad spend to produce steady conversion data. We advise on the right budget for each client during the audit.
Do you manage Meta ads too?
Yes, through our white label social media marketing service, which covers Meta, LinkedIn and TikTok ads.
Do you manage large ad accounts?
Yes. We manage accounts of every size, and agree the scope and fee with you before we start.
Can you set up call tracking?
Yes. We set up call tracking and import qualified calls as conversions so Google bids for real leads.
Pairs well with
Add these to the same retainer.
Partners who bundle services keep clients longer. All of these run through the same account manager and report. See all white label services.
Paid, social & emailWhite label social media marketingContent calendars, post design, scheduling, community management and paid social on Meta, LinkedIn and TikTok.Explore →Web & conversionWhite label conversion rate optimisationAnalytics audits, heatmaps, user recordings and A/B tests on landing pages and checkouts.Explore →Web & conversionWhite label web design & WordPressFast, SEO-ready websites on WordPress, Webflow and Shopify.Explore →SEOWhite label ecommerce SEOCategory pages, product pages, faceted navigation and structured data for Shopify, WooCommerce and Magento.Explore →
Resell white label PPC management under your own brand.
Tell us about your agency. We will send a wholesale quote, a sample branded report and a free audit for one of your clients.
✉ partners@whitelabel-seoservices.com
🌏 Serving agencies in the USA, UK, Australia, Canada & India